HereWeGo
June 2, 2026 • 3 min read
Join Nick Adams, America's first tourism ambassador, as he encourages travelers to explore all 50 states as if they were unique countries. With exciting upcoming events and hidden gems, there's much to discover beyond the big cities.
A Fresh Perspective on American Travel
Nick Adams, appointed as America’s first tourism ambassador, invites you to broaden your horizons beyond New York and Los Angeles. With the country gearing up for a series of major events, he emphasizes the importance of small towns and scenic routes often overlooked by many travelers. Adams believes these destinations offer the most authentic travel experiences.
A Special Journey Ahead
Since taking on the role of tourism ambassador in March 2026, Nick Adams has become the first person to hold this position. He notes a 6% decline in international travel to the U.S. in 2025, marking the first drop since the pandemic. However, he has set an ambitious goal: to welcome 100 million visitors annually by 2030.
Exciting Upcoming Events
The year 2026 will host historic events, including the FIFA World Cup with 78 matches taking place in the U.S., as well as the Los Angeles 2028 Olympic and Paralympic Games. This promises a summer filled with cultural and sporting activities. Adams highlights that the diversity of these events will attract visitors from around the globe.
Exploring California
California is a destination that excites Nick Adams, especially as it has been chosen as the “Destination of the Year” for 2026. He describes California as a microcosm of America, offering everything from skiing in the mountains to surfing on the coast. Iconic locations like Laguna Beach, San Luis Obispo, and Monterey are sure to leave a lasting impression on travelers.
Discovering the American West
The majestic beauty of the American West, especially Montana, is something Nick Adams insists will leave international visitors spellbound. He also recommends Arizona and Utah as must-visit destinations, rich with outdoor activities. Stories of spontaneous adventures in Zion National Park highlight the allure of these regions.
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History on the East Coast
Adams also emphasizes the appeal of the Southern and Eastern U.S. San Antonio, with its Alamo and River Walk, along with Charleston and Savannah, are notable cultural and historical destinations. Virginia, with its tranquil beauty, is also a prominent site for the America250 celebrations.
Beauty in Small Towns
While major highways can be tempting, Adams points out that small towns and local eateries offer more memorable experiences. He believes that surprises often come from exploring hidden corners where you can find unique treasures not available at famous landmarks.
Local Cuisine
Food is an essential part of the travel journey in America. From fish tacos in San Diego to lobster in Maine, each state has its own specialties. Nick Adams shares that Chicago is his favorite city for food, known for its top-notch steakhouses, Chicago-style pizza, and local snacks like Garrett's popcorn. Notably, McDonald's Hamburger University is a quirky spot that travelers shouldn't miss.
Travel Costs
Despite the array of fantastic destinations, Adams cautions that travelers may encounter some unexpected expenses. National parks currently charge around $100 for entrance, which can be a burden for many. However, he explains that this fee is necessary for the maintenance and preservation of natural landscapes.
Useful Information for Vietnamese Travelers
For Vietnamese travelers, preparing a visa for the U.S. is crucial. A B1/B2 tourist visa is required, with application fees typically ranging from 1,200,000 to 1,400,000 VND. Flights from Vietnam to the U.S. (from SGN or HAN) usually cost between 15,000,000 to 25,000,000 VND, depending on when you book. The peak travel season in the U.S. runs from June to August, so if you're looking to save, consider traveling in the fall or winter.
Overall, Nick Adams has opened up a fresh perspective on America, a place that offers not only major cities but also a wealth of exciting experiences from its uncharted territories.
Article referenced and edited from: Wanderlust Magazine
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