Discovering Chimaek: The Must-Have Dish for Watching Soccer in South Korea

Chimaek: The Specialty of Korean Soccer

In South Korea, soccer is more than just a sport; it’s an opportunity to enjoy chimaek - a delightful combination of fried chicken and beer. On match days, fried chicken shops in Seoul are bustling with activity, especially when a soccer game is on. "Who doesn't love chicken?" shares a food writer from Seoul.

Chimaek and Soccer Culture

Chimaek, a local term that blends "chi" (chicken) and "maek" (beer), has become an integral part of the Korean dining culture, especially during soccer matches.

During the K League season, which runs from late February to early December, chimaek is not only a favorite at bars but also the most ordered dish at soccer viewing parties.

Chimaek at the 2026 World Cup

When South Korea co-hosted the 2002 World Cup with Japan, chimaek truly became a symbol of soccer. For the first time, fans across the nation gathered to watch games, sparking an unprecedented chimaek craze. Many can recall the cheers that erupted with each goal scored.

This summer, chimaek is expected to make a grand appearance at World Cup viewing parties, from cozy cafes to outdoor soccer screenings in Seoul.

Choosing the Perfect Chimaek

When enjoying chimaek, you typically have two popular options: traditional fried chicken and yangnyeom chicken, which is marinated in a sweet and spicy gochujang sauce. Korean fried chicken is known for its high standards of crispiness and flavor. According to chef Dana Choi, the secret lies in double-frying the chicken for that perfect crunch.

Choosing the Right Beer

As for beer, brands like Terra, Kloud, and Oriental Brewery are often chosen for their light and easy-drinking qualities. "Korean beer isn't overly strong; it cools you down and pairs perfectly with the flavors of the chicken," Choi explains.

The Ideal Places to Enjoy Chimaek

Seoul is the ideal place to savor chimaek while watching a soccer match. Areas like Hongdae and Itaewon often attract large crowds of fans, creating a lively and exciting atmosphere. "Finding a busy spot will enhance your chimaek experience," suggests Yoo.

These days, delivery services in South Korea are highly developed, making it easy to order chimaek from anywhere, even at stadiums or soccer viewing spots. "Fried chicken is the most popular dish on game days," Choi states.

Chimaek and Community Culture

Chimaek isn’t just a dish; it’s a symbol of community bonding. Many teams in the K League have cultivated an atmosphere and culinary culture around the soccer experience, strengthening the relationships among fans.

Tips for Enjoying Chimaek

When ordering chimaek, remember that this dish is best enjoyed with friends. You might opt for a menu that features half traditional fried chicken and half yangnyeom chicken for a more diverse experience. Be sure to serve the beer cold, as it pairs perfectly with the chicken.

Lastly, share your meal with those around you—especially don’t keep all the best pieces to yourself!

Article referenced and edited from: Condé Nast Traveler